Christkindlesmarkt is a new event to Schulz Bräu! Started in 2021, we wanted to do something more festive for the community after such a long year. Seeing the positive responses, this is a tradition that will definitely last!
What to Know
What is a "Christkindlesmarkt"?
Christkindlesmarkt is a traditional German Christmas Market. Original markets date back to as far as the late Middle Ages and are a hotspot for German holiday culture. With the growth in business, we’ve chosen 2021 to host our first ever Christkindlesmarkt and we had a blast!
Choosing to incorporate as many traditional Chriskindlesmarkt practices as we could ended up being a great decision. Some of these practices included serving Gluhwein, having Polka bands play traditional Christmas songs, obtaining vendors with only handcrafted products, and having a variety of German sweets for purchase.
Our market took place four consecutive Saturdays before Christmas and allowed the community to come together for a bit of shopping, drinking, socializing, and celebrating after a long year.
There is much more culture and history of Christkindlesmarkt to uncover. Let’s hope we debut even more traditions next year!
How We Celebrate
Our very first Christkindlesmarkt was so much more than we dreamed of thanks to great vendors, helpful staff, and a supportive community. Take a look into how we made the holiday season extra magical.
See you there next year.
Special Thanks To The Schulz Family, The City of Knoxville, Schulz Brau Brewing Staff, Schulzes Schnitzel Kitchen Staff, Santa Vols, Santa Claus Ron, Charlie Rhodarmer, Rebekah Walker (Sunsphere Media), Megan Kabela, Concord Brass, Moran Woodcraft, Simply Cindy D, Makes Cents Jewelry, 865Woodworks, Bob’s Basement, Crochet by Catie Carter, Gary Dowdy Woodwork, DM Designs, Lavender Butterfly Bath Co., Miskilly’s Wares, Big Tiny Show, Walton Farm Pottery, Highway Homestead, The Knoxville Peddler, Shannon’s Sugar Shop, Sassy 3D, RaBo Design, Elusive Butterfly Curations, Beth Lanois, Handmaged, Crawford-Reilly-Wagner, Myrtle’s Bakehouse