Christkindlesmarkt is a new event to Schulz Bräu! Started in 2021, we wanted to do something more festive for the community after such a long year. Seeing the positive responses, this is a tradition that will definitely last!

Schedule of Events

Weekend Celebrations to Fulfill the Holiday Cheer!

12-6PM: Christkindlesmarkt

2-5PM: Visit from Santa Claus!

3:30-6:30PM: Live Music: Harpist Kim Adamson

4-6PM: Visit from Krampus!

(Schulz Brau Closing Early TBD)

*All holiday character and live music times are approximate and subject to change.

Surpassing Fancy
Author Chuck Buda
Makes Cents Jewelry
Mia’s Niche
The Knoxville Peddler
Forever Strong Designs

What to Know

What is a "Christkindlesmarkt"?

Christkindlesmarkt is a traditional German Christmas Market. Original markets date back to as far as the late Middle Ages and are a hotspot for German holiday culture. With the growth in business, we’ve chosen 2021 to host our first ever Christkindlesmarkt and we had a blast!

Choosing to incorporate as many traditional Chriskindlesmarkt practices as we could ended up being a great decision. Some of these practices included serving Gluhwein, having Polka bands play traditional Christmas songs, obtaining vendors with only handcrafted products, and providing a variety of German sweets for purchase. 

Our market took place four consecutive Saturdays before Christmas and allowed the community to come together for a bit of shopping, drinking, socializing, and celebrating after a long year. 

There is much more culture and history of Christkindlesmarkt to uncover. Let’s hope we debut even more traditions next year!

How We Celebrate

Our very first Christkindlesmarkt was so much more than we dreamed of thanks to great vendors, helpful staff, and a supportive community. Take a look into how we made the holiday season extra magical.
Holiday Decor Throughout
Live Christmas Music Performances
Our 23 Foot Tree!
German-Imported Gluhwein Mugs
Cozy Igloos
Specialized Christmas Merch
Quality Vendor Products
Visits from Krampus & Santa!
A Variety of Vendors
Doppelbock Release
Snow in the Biergarten
Traditional Market Sweets

Happy Holidays!

See you there next year.
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Special Thanks To The Schulz Family, The City of Knoxville, Schulz Brau Brewing Staff, Schulzes Schnitzel Kitchen Staff, Santa Roy, Santa Justin, Santa Ron, Charlie Rhodarmer (Krampus), Rebekah Walker (Sunsphere Media), Megan Kabela,  Concord Brass, Cassidy Dickens, Daniel Dennis, Tony Hartman, Pale Root, Kaleb Mullins & The Witness, Kim Adamson, Simply Cindy D, 865Woodworks, Bob’s Basement, DM Designs, Lavender Butterfly Bath Co., Walton Farm Pottery, Highway Homestead, Hillbilly Homestead, The Knoxville Peddler, Moonlight Baker, Artisans of Grainger, Gilgilgift, RiTTicK Crafts, Wildflower Tees, Dog Friendly Knoxville, Melm’s Top Shelf Pottery, Surpassing Fancy, Gridwerk Trading Co., C-Squared Creative, Oglewood Avenue, Happy JACK Creations, Level Up Studios, Three Bad Stitches, Moonglade Naturals, The Wired Alchemist, Cousland Crafts, Walton Farm Pottery, KatCobi Designs, Craft Byrd House, Author Chuck Buda, K-Candles, K and M Collars, Rainbow Roots Floral, Mystical Fairy, Crafty Queen Cookies, Jewelry Me Fancy-ish, Inner Wilderness Art, Mia’s Niche